Meet Our Sales Team

Your Mission Partner.
Our Sales team is dedicated to supporting our customers and their missions with fanatical customer service and unwavering technical partnership. Let us know how we can support you!
James Kwon
VP Sales
Kevin Leitch
Director of Business Development
Tromer DiFiore-Smith
Sales Director | U.S. Navy
Marcos Torres
Sales Manager | U.S. Air Force
Kyle Cameron
Sales Manager | Commercial
Aaron Murray
Sales Manager | International
Danielle Martinez
Inside Sales Manager
Raymond Sanchez
Inside Sales
Chelsea Earle
Inside Sales
Cheyney Ashcraft
Sales Manager | US Army
Richard Cuevas
Field Applications Engineer
James Kwon
VP SalesEmail: jkwon@systelusa.com
James joined Systel in 2004, and for past twelve plus (12+) years, he has led the sales department, overseeing direct sales, business development, and program management. Embracing the core values of Passion for Improvement and Fanatical Customer Service, he has been instrumental in increasing program wins and seeding and expanding Systel’s product portfolio into numerous verticals within the defense and commercial sectors. He holds a bachelor’s degree in Natural Science from the University of Texas at Austin and an M.B.A. from Rice University in Houston, Texas. Outside of work, he enjoys spending time with his wife and two children along with sporting activities such as swimming, tennis and running.
Kevin Leitch
Director of Business DevelopmentEmail: kleitch@systelusa.com
Kevin heads two of Systel’s business development channels; international segments, including defense, aerospace, and commercial-industrial channels; and US Army business development. Kevin has extensive experience in aerospace & defense and holds a bachelor’s degree in aeronautics from Embry-Riddle Aeronautical University, Daytona Beach, FL, an M.B.A. from Benedictine Catholic University, Chicago, and a doctoral degree from the University of Southern California. Kevin is a retired Army officer with prior enlisted service in both the Army and Marine Corps. Kevin enjoys spending time with his family and their German Shepherds, planning and sometimes even executing home projects. A life-long learner, Kevin is also a licensed pilot.
Tromer DiFiore-Smith
Sales Director | U.S. NavyEmail: tdifiore@systelusa.com
Tromer is the Sales Director for U.S. Navy and other maritime systems and programs at Systel. Tromer’s entire professional career has been in various roles supporting DOD customers across the globe, providing equipment and training to the warfighter. He is a U.S. Army veteran and has a BA in Criminal Justice from Sam Houston State University. Tromer loves to travel, taking on all the challenges of being a new father to two young, beautiful girls, and brewing his own beer when the time allows!
Marcos Torres
Sales Manager | U.S. Air ForceEmail: mtorres@systelusa.com
Marc is the Sales Manager for U.S. Air Force systems and programs at Systel. Marc is an experienced Technical Sales Manager with a strong technical background across multiple industries. He brings over a decade of expertise in negotiation, team management, and delivering tailored technical solutions to clients. Fluent in both Spanish and English, Marc’s career has spanned roles in prominent companies, including Luna Innovations, Halliburton, Baker Hughes, and 6.5 years in the Texas Army National Guard. Outside of work, Marc enjoys staying fit as a leader in F3 Katy, raising his boy-girl twins, and learning new skills. A lifelong learner, he is passionate about staying at the forefront of technological advancements.
Kyle Cameron
Sales Manager | CommercialEmail: kcameron@systelusa.com
Kyle is the Sales Manager for US Commercial (non-DoD) systems and programs at Systel. Kyle has worked in financial planning, property management, and education tech in various roles including customer and technical support, sales support, and product specialist. Kyle is an experienced customer support specialist who is dedicated to going above and beyond for his customers. Born in west Texas and a Texas Tech alum, Kyle enjoys spending time with his wife and two kids, strength training, and walking his dog.
Aaron Murray
Sales Manager | InternationalEmail: amurray@systelusa.com
Danielle Martinez
Inside Sales ManagerEmail: dmartinez@systelusa.com
Danielle was excited to join the Systel team in 2022 as Inside Sales Support for Navy programs. She has over ten (10) years worth of experience in sales, purchasing, customer service, and management. She is dedicated to ensuring the best experience for any Systel customers in need of our products. At home, she is a devoted mother, step mother, and grandmother, and enjoys spending time with her family, cooking new meals, playing with the family dog, and going on outings in the Houston community with friends.
Raymond Sanchez
Inside Sales
Chelsea Earle
Inside SalesEmail: cearle@Systelusa.com
Chelsea joined the Systel team in 2026 as an Inside Sales Representative supporting our Sales Managers. Prior to joining Systel, she spent nearly twenty years in hospitality leadership, where she developed a strong foundation in customer service, operations, team development, and relationship management. Chelsea studied Behavioral Psychology at the University of North Texas and enjoys applying those communication and interpersonal skills to help customers find the right solutions. Outside of work, she loves spending time with her daughter, cooking for family and friends, DIY home improvement projects, and exploring the outdoors with her newly adopted dog, Jumanji.
Cheyney Ashcraft
Sales Manager | US ArmyCheyney is the Sales Manager for U.S. Army systems and programs, joining in 2026. Spanning industries such as corporate/store space planning and global account/program management in the retail and PCBA contract manufacturing fields, Cheyney has years of experience as the voice of the customer and a passion for customer service. A native of Houston and a Baylor University alum, Cheyney enjoys spending time with his wife, studying history, hunting, and saltwater fishing.
Richard Cuevas
Field Applications EngineerRichard Cuevas is a Field Application Engineer at Systel, where he helps customers align technical requirements with rugged computing solutions. With over 15 years of experience in ruggedized computing, seismic instrumentation, and defense-grade electronics, he brings a strong background in field support, diagnostics, system commissioning, calibration, and customer-focused technical problem solving. Prior to joining Systel, Richard served in engineering and field service roles at Geospace Technologies, Anton Paar, and the U.S. Army. He is bilingual in English and Spanish and is committed to helping customers solve complex challenges with practical, mission-ready solutions.

Trade Shows and Conferences
Our team is constantly on the move, exhibiting at and attending trade shows and events throughout the year. You can check out the complete list of shows here. Contact us to schedule a meeting – we look forward to it!